Connected Wine

The new address for Lebanese wine is online, 209 Lebanese Wine reveals the secrets of Lebanese Wines. Colours, regions and flavors, amateurs and wine enthusiasts can now get a clearer picture and share the delights of wine as true connoisseurs.

209 Lebanese Wines concept is based on three pillars: home delivery, the Wine Club, and soon an itinerant truck that will travel through festivals and markets across Lebanon to share wine and platters of cheese and cold cuts. On the online boutique, launched in October 2016 during the latest edition of Vinifest, the visitor can chose among more than fourty Lebanese Wineries. A search engine enables filtering according to the criteria of choice: wine and food pairing, grapes, price range, colour or winery. Whether you are a cheese amateur, prefer seafood, fois gras or even pizza, whether you are looking for a Chardonnay, Syrah, Merlot or local grapes Obeidi and Merwah, nuanced by the multiple microclimates that characterize Lebanon, the right bottle is just a few clicks away. 209 Lebanese Wines blog addresses various wine topics : how to chose seasoning aromatic herbs with wine to enhance the taste of a meal, how to decide between the numerous bottles on a restaurant wine list or what is the correct Wine Etiquette. On 209 Lebanese Wine, a community is building around wine culture. The website offers a Wine Club membership. Members receive discovery bottles every month, can book a wine expert for a house party and are invited to tastings and winery tours.

Why 209?

Sélim Yasmine is passionate about wine. After a twenty years career in corporate marketing, including experience in the wine sector, he decided to dedicate fully to his passion while sharing it. He traveled accross Lebanon in search of wineries throughout the Bekaa, Mount Lebanon, Batroun region and the South. ‘In Lebanon there are about fifty wineries, he says, and it would be a loss not to highlight the products of our terroir.’ The name 209 was chosen in reference to the Pantone color for red wine, a trait d’union between Sélim’s passion for wine and his marketing experience. In the cellar located in the basement, adjacent to Sélim’s office, the bottles are conserved in cool conditions, and deliveries are prepared to arrive fresh to our homes. The website is making wine lovers happy, as well as wineries who now have a new outlet to boost their visibility and facilitate deliveries. A new ambassador of Lebanese Wine, 209 Lebanese Wine is considering exporting the concept carrying a terroir, a unique flavor and a thousand years history accross borders.

Article originally published in L’Officiel Levant – February 2017 Issue

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