Rytta Couture’s style is fun and playful with colorful bits of embroidery, leather or hand-paint. A charming breath of fresh air on local fashion, her clothes take us outside, to the yard.
The latest Rytta Couture collection ‘Take me to the Yard’ reflects the designer’s fun approach to fashion. She adorns her styles with multi-colored hand-sewn motifs of butterflies, birds, leaves or ribbons and sprinkles bits of leather and ruffles here and there. The collection was presented at Manoir de la Roseraie in Grignan in the south east of France, where the springtime flowers on dresses bloomed in the garden setting of the show. Rytta punctuated neutral hues of white and beige with a pastel gamme of colours and hand paints. The designer’s atelier is in Ashrafieh where she is now preparing for her upcoming collection with her characteristic laid-back creativity.
Rytta fell into fashion from a young age. Her mother was a seamstress who created made to measure dresses and the young child would assist her in cutting and taking measurements. She was fascinated by Barbie and created mini outfits for the doll, which caught the eyes of her mom’s customers who would sometimes request the same model in real size. This encouraged Rytta to study fashion design and she then worked for a men sportswear company gaining hands on experience in sourcing fabrics, buttons, zippers and other paraphernalia that she know playfully applies to her cheerful clothes. Her true penchant was however design, and she started hand-painting shirts first for men, then for women in local markets before opening a shop. Rytta Couture’s designs can now be found at Cream in Saifi and Toxic in Kaslik.
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